Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with the Site.

Information You Provide

We may collect information that you voluntarily provide, including:

• Email address: When you subscribe to the newsletter.
• Communications: Information you include when you email us or otherwise contact us.
• Subscription preferences: Information about whether you subscribed, unsubscribed, or changed your email preferences.

We do not intentionally collect payment card information, government identification numbers, health information, or other sensitive personal information through the Site.

Please do not send sensitive personal information through the Site or by email.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect certain information, including:

• IP address
• Browser type and version
• Device and operating-system information
• Approximate geographic location
• Pages viewed and links clicked
• Referring and exit pages
• Date, time, and duration of visits
• Information collected through cookies and similar technologies

Some of this information may constitute personal information under applicable law, even when it does not directly identify you by name.

Information From Third Parties

We may receive information from service providers that help us operate the Site and newsletter, such as website hosting, analytics, embedded-content, and email-delivery providers.

2. How We Use Information

We may use the information we collect to:

• Deliver the newsletter and related content you requested
• Manage newsletter subscriptions and unsubscribe requests
• Respond to questions, requests, or other communications
• Understand how visitors use the Site
• Improve the Site’s content, navigation, and performance
• Diagnose technical problems
• Maintain the security and integrity of the Site
• Prevent fraud, abuse, or other harmful activity
• Comply with applicable legal obligations
• Establish, exercise, or defend legal claims

We do not use newsletter subscriptions to send unrelated third-party advertising.

3. Newsletter and Email Communications

When you subscribe to the newsletter, we use your email address to send the content and related updates described on the signup form.

You may unsubscribe at any time by:

• Clicking the unsubscribe link included in an email; or
• Contacting us using the information in Section 13.

Unsubscribing will stop future marketing or newsletter emails, but it may not prevent us from sending a message that is legally required or necessary to respond to a request you initiated.

We may retain a limited record of an unsubscribed email address on a suppression or blocklist so that we can honor the unsubscribe request and avoid contacting that address again.

Where required, we maintain records relating to newsletter consent, which may include the date, time, signup source, and technical information associated with the subscription.

4. Cookies and Similar Technologies

The Site may use cookies and similar technologies to operate, secure, measure, and improve the Site.

Cookies may include:

• Essential cookies: Needed for the Site to function properly.
• Analytics cookies: Used to understand traffic, page views, referral sources, and general visitor behavior.
• Embedded-content cookies: Set by third-party services when the Site displays content such as an embedded YouTube video.

Where required by applicable law, non-essential cookies will not be used until you provide consent through the Site’s cookie controls.

You may be able to manage or disable cookies through:

• The cookie controls provided on the Site, where available; or
• Your browser settings.

Disabling cookies may affect certain Site features. Browser settings and cookie controls may not remove information that was previously collected.

5. Google Analytics

We may use Google Analytics to understand how visitors use the Site. Google Analytics may collect information such as device and browser information, session activity, approximate location, referral sources, and interactions with Site pages.

Google may process this information on our behalf to provide analytics reports and related services. We do not intend to send names, email addresses, or other directly identifying information to Google Analytics.

Google Analytics provides controls relating to data collection, retention, advertising features, and deletion. The precise information collected may depend on our configuration and the features enabled at the time of your visit.

Where required, Google Analytics will be activated only after you provide the necessary cookie consent.

6. Email Service Provider

We use Brevo, formerly known as Sendinblue, to manage newsletter subscriptions and deliver email communications.

Brevo processes subscriber information on our behalf as a service provider or data processor. Information processed through Brevo may include:

• Email address
• Subscription status
• Signup and consent records
• Email delivery information
• Opens and clicks, where email tracking is enabled
• Unsubscribe, complaint, or bounce status

Brevo processes this information according to its own contractual, security, and privacy obligations.

We recommend that subscribers review Brevo’s privacy information for additional details about its processing practices.

7. Third-Party Services and Disclosures

We may disclose personal information to service providers that perform services on our behalf, including:

• Website hosting and infrastructure providers
• Email-delivery and newsletter providers
• Analytics providers
• Security and fraud-prevention providers
• Website maintenance providers
• Professional advisers, when reasonably necessary

These providers may access personal information only as reasonably necessary to perform services for us, subject to their contractual and legal obligations.

We may also disclose information when reasonably necessary to:

• Comply with a law, regulation, subpoena, court order, or other legal process
• Respond to lawful requests from public authorities
• Protect our rights, property, safety, or users
• Investigate fraud, security incidents, or suspected unlawful conduct
• Enforce applicable agreements
• Complete a business transfer, reorganization, financing, sale, or similar transaction

We do not sell personal information for money.

We do not share newsletter email addresses with unaffiliated third parties for those parties’ own direct-marketing purposes.

California disclosure: We do not knowingly sell personal information or share personal information for cross-context behavioral advertising as those terms are defined under California law. This statement should be updated if advertising, remarketing, or similar tracking technologies are added to the Site.

8. Third-Party Links and Embedded Content

The Site may contain links to, or embedded content from, third-party websites and services, including YouTube, Zapier, Twilio, CRM platforms, and LeadTruffle, a company co-founded by Bryan Shankman.

Third-party services may collect information directly from your browser, set cookies, or track your interaction with their content. Their collection and use of information are governed by their own privacy policies, not this Privacy Policy.

A link to or reference to a third-party service does not necessarily mean that we endorse all of its practices.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to comply with legal obligations, resolve disputes, maintain security, and enforce agreements.

Generally:

• Newsletter information is retained while you remain subscribed.
• Suppression records may be retained after unsubscribing to honor your opt-out.
• Communications may be retained for as long as reasonably necessary to respond and maintain appropriate business records.
• Analytics information is retained according to our settings and the retention controls offered by the applicable analytics provider.

Retention periods may vary depending on the nature of the information and applicable legal requirements.

10. International Data Transfers

Our service providers may process or store personal information in countries other than the country where you live.

Those countries may have different data-protection laws. Where required by applicable law, we and our service providers use appropriate safeguards for international transfers of personal information.

11. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Request a portable copy of certain information
• Opt out of newsletter communications
• Lodge a complaint with an applicable data-protection authority

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

To submit a request, contact us using the information in Section 13. We may need to verify your identity before completing a request. We will not discriminate against you for exercising an applicable privacy right.

Legal Bases for European Visitors

If you are located in the European Economic Area, United Kingdom, or Switzerland, we generally process personal information under one or more of the following legal bases:

• Consent: For newsletter communications and non-essential cookies where consent is required.
• Legitimate interests: To operate, secure, analyze, and improve the Site, provided those interests are not overridden by your rights.
• Contractual necessity: When processing is needed to provide something you requested.
• Legal obligation: When processing is necessary to comply with applicable law.

12. Children’s Privacy

The Site is intended for business owners, operators, marketers, and other adult professionals. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information through the Site, contact us. If we confirm that such information was collected, we will take reasonable steps to delete it.

Users under the age of majority where they live should use the Site only with the involvement of a parent or legal guardian.

13. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, transmission method, or storage system is completely secure. We cannot guarantee that information will never be accessed, used, altered, or disclosed without authorization.

14. Do Not Track Signals

Some browsers provide a “Do Not Track” signal. Because there is not currently a universally accepted standard for responding to these signals, the Site may not respond to them.

Where legally required, we will recognize applicable browser-based opt-out preference signals, such as Global Privacy Control, for processing subject to those requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in the Site, our service providers, our information practices, or applicable law.

When we make changes, we will revise the “Last updated” date at the top of the policy. If a change materially affects how we use previously collected personal information, we will provide additional notice or obtain consent where required.

Your continued use of the Site after an updated policy is posted does not override any consent requirement imposed by applicable law.

16. Contact Us

For questions about this Privacy Policy, our privacy practices, or a request involving your personal information, contact:

Bryan Shankman
Email: [email protected]
Website: bryanshankman.com